LOVELESS HOT SAUCE
Packaging / Art Direction / Design / 3D / Illustration
A conceptual rebrand for a family-owned Texas hot sauce. The identity taps into an adventurous spirit. Bold, unapologetic, and rooted in authenticity. Woodcut-inspired type, a punchy palette, and expressive illustrations celebrate fresh ingredients and the Texan landscape.
Grounded in heritage, built for now. Every visual element was designed to feel ownable and unmistakably Loveless. The confident tone of voice pairs with a redesigned bottle that wears the brand’s boldness on its sleeve.
The result is a system that speaks with clarity and character, making space on the shelf through attitude as much as aesthetic.
Concept Work. 2025
